All Eyes on Rosie Huntington Whiteley, as She Opens a London Pop-up with Space NK

The model-actress-entrepreneur has partnered with British beauty retailer Space NK on a special weeklong pop-up in London's Covent Garden to launch her new eye collection.

It was all about creating eye shadows that were easy to use. I don't know how to create eye shadow looks. Huntington Whiteley stated that she always leaves the job to the professionals and prefers a natural, smudged look.

You can now order the duo eye shadow in four different palettes online. The pop-up shop will allow customers to have their products custom made by Nina Fuga. This is in addition to three beauty masterclasses by Jason Hoffman, Katie Jane Hughes, and Nikki Wolff.

Huntington Whiteley launched her beauty brand 2021 as an extension of her 2018 beauty content and commerce platform.

Rose Inc.'s chief executive Officer Caroline Hadfield has made the beauty brand's focus clean, sustainably sourced products.

The main ingredient in the Satin & Shimmer Duet Eyeshadows; Radiant Reveal Brilliantening Serum; Brow Renew Enhanced Shaping Gel; and the Lip Sculpt Enhanced Amplifying Color and the Softlight Light Luminous Hydrating Concealer, is squalane. It is a plant-derived moisturizing agents.

Huntington Whiteley celebrated the British retailer's opening day in a black Prada outfit, while Khaite, a knit cream Khaite dress was her choice for the evening soirée.

Huntington Whiteley hinted that she has an exciting project in the accessory market and would like to partner with Marks & Spencer next year. Huntington Whiteley previously collaborated with Gia Couture on capsule collection collections.

Lisa Rinna Launches First Rinna Beauty Eye Makeup Products

When Lisa Rinna creates new products for her beauty brand, this is the trinity she uses.

Rinna Beauty was founded under brand incubator SEL Beauty in 2020. She launched a variety of lip products and has been expanding them ever since. Rinna is now expanding her range with her Icon Eye Kits.

Rinna explained that she has large eyes and is well-known for them.

The eye kits come in three variations: each kit includes an eyeshadow quad, eye crayons, mascara, and eye shadow brushes. The Smoke Show, Be Extra, and Better Naked kits boast a range of shimmery shades, glitter finishes, while the Better Naked kit features a variety neutral mattes that are accompanied by a mocha-brown eye crayon.

Rinna said, "I love the idea to do a kit -- they're just too smart." I prefer simple, chic, and fast things. It's not necessary to be hard at work. Makeup should be easy and should be enjoyable.

Each vegan, paraben, phthalate-free and vegan kit costs $59 while the separate jet black Lash Out Mascara retails at $20.

Rinna has been developing newness at an incredible rate, with nearly one new product per month since its debut. This process requires Rinna to be true to herself and the women around.

Rinna said, "I use myself, my girls, my girlfriends -- my mom, whom I love so much, who died almost one year ago now -- everything -- I just use it all."

"It's unheard-of to launch a cosmetics brand at 57.

Rinna expanded her range to include lip glosses this spring. Her brand was launched on Amazon in August. It is the first ever retail partnership. Rinna indicated that this is just one of many partnerships to come for the brand, which is also available in Australia and parts of the U.K.

Rinna was not available to comment on the brand’s sales but a Rinna Beauty spokesperson told WWD in August that the company's total sales are in the eights.